In the period of August 2012 – December 2012, NBE organized workshops with fourth-year high school students in Skopje, as a part of the project Business plan as the roadmap to success, funded by the City of Skopje. As a result of these workshops, NBE experts prepared a Guide to business plan writing, organized in such manner to make business plans and their writing techniques accessible to high-school students. This Guide has been published in Macedonian, in order to be more accessible to its target audience, and was distributed free of charge to all high schools on the territory of the City of Skopje.
The book "Social Media Marketing" by MSc Martin Kiselicki offers step by step instructions on how to use paid promotion and social media for free. The following areas are covered by this book:
- Humanizing the corporation
- Social media marketing mistakes
- Analysis of the best and worst companies using social media
- Marketing strategy for Facebook
- Marketing strategy for Twitter
- Marketing strategy for LinkedIn
